Tuesday, March 3, 2015

Text Tuesday: Oscar Ad

Hello All!

Its another Tuesday which means I'm writing about writing.... so redundancy aside let's jump right in!

Here is this weeks article: http://www.disabilityscoop.com/2015/02/20/academy-awards-ad-pitch/20079/

I found a commercial during the Oscars quite intriguing. A part of me just wanted to find something wrong with this commercial. Despite my cheery demeanor I tend to be cynical when it comes to disability in the media. To my surprise I loved the commercial. I especially loved how the little girl described the Wizard of Oz. Her perception of the movie involves more of her imagination, which is awesome.

“We want to create opportunities for people who love film and television, but who might not have the opportunity to experience it to its fullest,” said Tom Wlodkowski, Comcast’s vice president of accessibility who is blind himself. “By bringing the talking guide to as many people as possible, we can help to bridge that gap and make entertainment just as compelling, captivating and fun for people with a visual disability as it is for anyone else.”

I think he has a solid mission and this feature will ad more to the television viewing/listening experience. What do you think? Does this feature sound like a good idea? Do you know anyone with a visual disability who can speak to their experience of film and TV?

Still of Comcast commercial for Talking Guide

1 comment:

  1. Did you watch the short film about this? Pretty cool...

    https://www.youtube.com/watch?v=9jqRoFR5WHY

    ReplyDelete